Animal Charities want Costa monkeys dropped
Animal charities want Costa’s ‘monkeys’ ad dropped hmm a PR punt from the charities trying to gain some awareness
The ad, which launched a week ago, uses a group of monkeys and poses the question of whether they will eventually produce the entire works of Shakespeare if left in a room full of typewriters.
Costa’s coffee had received certification from the Rainforest Alliance, but five animal charities want the certification removed from the brand because they believe the ad promotes buying monkeys as pets. I think this is no more than an opportunistic PR punt from the charities trying to generate some awareness during a tough recession!
Note: No monkeys were harmed during the creation of this blog
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