Archive for Thoughts and Musings
Ofcom calls for crackdown on misleading broadband speed ads
Ofcom is pushing for internet service providers (ISPs) to advertise their “typical download speeds” rather than their maximum to stop customers being misled into thinking they have bought super-fast connections.
ISPs are currently advertising broadband speeds that are more than double the actual download speeds, according to new Ofcom research.
Ofcom recommends that if speeds are used [...]
Animal Charities want Costa monkeys dropped
Animal charities want Costa’s ‘monkeys’ ad dropped hmm a PR punt from the charities trying to gain some awareness
The ad, which launched a week ago, uses a group of monkeys and poses the question of whether they will eventually produce the entire works of Shakespeare if left in a room full of typewriters.
Costa’s coffee had [...]
A Spoof Guide to Marketing Types - The Academic
So you want to be a Marketeer?!
There are three basic types of marketeers (and some of them are very basic). Type 1 is the Academic. Type 2 is Action Man. Type 3 the Street Trader. The problem is to decide which type is going to work best for you. Qualifications are irrelevant, as is knowledge!! [...]
Cows bred to burp less…
……WILL HELP REDUCE POTENT GREENHOUSE GAS AND TACKLE GLOBAL WARMING!!!!
Apprarantly a prototype cow which burps less is being bred in a breakthrough that could reduce a big source of the greenhouse gasses responsible for global warming.
Farm animals are responsible for nearly three quarters of total methane emissions with most of the gas coming from bovine [...]
Breaking - The Agency Code
There is more money out there than you might think
Did you know that recent research shows that whilst 60% of consumers act as if affected by the recession,only 18% of consumers are actually affected.
That leaves 42% of the population that could actually spend more if given the incentives to do so. So businesses should not be looking to cut back and hide but aggressivly [...]
Now is the Time to Raise the Bar
…..AND NOT LOWER IT
The most obvious evidence of this is when it comes to service.. Agencies provide a service to clients though their talent, expertise and experience. And in th is economic climate, clients should expect to see service, service, service. In every walk of life its astonding how the service mentalitly is still not [...]
