On Line Marketing

small-pics7The potential of Internet and Online Marketing as a sales channel and as a business development tool must not be underestimated. Yet many smaller companies have yet to fully understand and exploit this potential, particularly in business-to-business markets. The customers of most businesses are increasingly using the Internet as their primary source of research. For example

 In October 2007 using only one UK search engine provider;

  • The term “Holiday Cottage in Cornwall” was searched on 11,371 times
  • The term “Conveyancing Solicitor” was searched on 6,075 times
  • The term “Tax Planning” was searched on 26,347 times

Fern Marketing has extensive experience acting as an online marketing consultancy working with small and medium sized companies, helping them grow their business through successful online marketing activity. We have helped our clients develop and implement their Internet marketing strategy, from their first website through to managing the re-launch of large scale e-commerce websites.

As with all marketing activities, we believe that your online marketing must start with strategy.

  • What is the purpose of your website?
  • Is it simply a ‘brochure site’ to support offline marketing or is a sales channel in its own right?
  • Is it a resource for existing customers or a recruitment channel for new clients?
  • Does your finance department regard it as a cost or as in investment?

Getting your online strategy right is the first step in deciding how to market your business online. We can help you to decide how to allocate resources for your company, including Search Engine Optimisation, Pay per Click marketing, Affiliate Marketing, and E -mail marketing with offline marketing supporting that strategy.

  • Why The Name Fern

    Ferns are among the oldest of living plants having once dominated the world over 400 million years ago, in time these plants then provided the energy and power for our world in the form of coal.

    Today's business enviroments need immediate marketing responses and with Fern Marketing at your side you will quickly secure a new bedrock for the future marketing growth and sales energy of your company.

    CALL TODAY TO ARRANGE A FREE INITIAL MEETING

    07712 880533

    single-fern3