Recession Proof Marketing

small-pics143… will be needed over the foreseeable future. It’s nothing new for the principals of Fern Marketing we and our clients survived the dot.com bomb in 2000 and lived through the earlier property crashes and the minor cases of indigestion that have affected the City since.  

But that does not mean we are being complacent. We realise that many will refuse to accept the change in market conditions and will blindly slash their budgets and future plans and instead behave like Ostrich’s.

Fern’s philosophy is to embrace change and always remember one man’s recession is another’s chance for growth.

So concentrate on:

  • Why you are in business in the first place
  • What makes you better than the competition
  • Communicate - most importantly with your customers but also with your stakeholders and key influencers that you have around you.
  • Don’t forget to ask for business referrals
  • Talk to marketing and sales experts

FOR EXAMPLE

  • Do you know who your top ten customers are?
  • How do you measure how they are top? Both profit and sales?
  • How many customers have you phoned/visited in the last three months just to ask about this?
  • Did you ask them how they/you could get more business?
  • Who are your top three competitors?
  • What makes them better and are they the same competitors as six months ago?
  • What are you going to do in the next six months to help your company grow?
  • How are your telephones and e-mails answered?
  • When did you last review your communication tools, such as your website, marketing material etc?
  • How well trained and focused are your staff to manage change and capitalise on new opportunities?

We all want to win, sometimes against the odds. Marketing is about winning; gaining superiority in a market, winning customers in the face of big opponents and doing so with a creativity that may have a slow start but can ultimately achieve lasting greatness.

Even if you haven’t got as much firepower as your opponents at Fern Marketing we will help you achieve marketing superiority

  • Why The Name Fern

    Ferns are among the oldest of living plants having once dominated the world over 400 million years ago, in time these plants then provided the energy and power for our world in the form of coal.

    Today's business enviroments need immediate marketing responses and with Fern Marketing at your side you will quickly secure a new bedrock for the future marketing growth and sales energy of your company.

    CALL TODAY TO ARRANGE A FREE INITIAL MEETING

    07712 880533

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